Clarus Minds have worked with software companies to deliver Partner Academies. This allows our customers to rapidly delivery new hire training for sales, presales and consulting organization within their partner base around the world.
We have created plans for software companies to move their resources from Direct Sales to Indirect Sales. This shift from direct to indirect model is fundamental to reducing cost and delivering revenue via partners within a software sales model. Some of the best companies have a ratio of 50:50 direct to indirect however even large mature software organization can't achieve more than 90:10 where 10 percent is from partners. Such organizations struggle when there is a technology shift focusing most of their efforts on internal education and believing in their own hype. Software Partners are critical to any software company to keep messaging real and relevant to customer needs. Clarus Minds have also performed the same within Software Consulting environments. Taking out the need to maintain large teams in low performing countries where partners can deliver consulting revenue at lower cost. Partners in such countries, if equipped correctly, can grow revenue where none had existed.
Retention of channel partners is just one step in delivering revenue towards your organization and keeping the momentum going with partners can be very resource-intensive. Cost of sales will increase if partners need constant attention.
Clarus Minds is on hand to help you heighten the awareness of your offering with strategic partners and system integrators whilst also building a relationship with companies who remain independent but yet provide introductions to their clients. We provide Cloud-based solutions to ensure your partners are kept up to date on latest developments All partners operate at different maturity levels and sometimes inadequate partners are recruited and such situations results in lost opportunities. A fast way to increase sales is through the recruitment of specialized prospects who fully understand your domain to become effective business partners. Clarus Minds working with your team offers to deliver training, on-going support, sales qualification training, negotiation skills and closure of partner pipelines on your behalf. We work with some of the best training companies around the world to make that happen. One such company is Dale Carnegie and using their adapted training for partners we can create a fast and efficient rollout strategy. All in all this enables businesses to:
- Improve knowledge through provision of content, reinforcement of training messages and networking functionality
- Share enablement information with partners
- Deliver incentive and loyalty programmes
- Have a greater understanding of partner activity and their needs